In many cases, SEO work or even just online marketing efforts from the past can come back to haunt you as a result of these algorithm changes. Using subscription tools such as AHrefs, LinkDetox, and more, KickStart Search can evaluate your portfolio of inbound links on an on-going basis, looking for red flags such as:
- Over-usage of so-called "money" keywords in the anchor text of links pointing to your domain.
- An unnaturally high ratio or quantity of links to your site from low quality sources such as free-for-all web directories, blog networks, forum profiles, etc.
- Links from websites containing malware or malicious scripts