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07
NOV
2016

Machine Learning, Deep Learning, and What Google RankBrain Really Means

Over the last five years, the concept of “machine learning” entered the mainstream. Today the term is a lightning rod for discussion, particularly in the world of search marketing. Over the last 5 years, interest in machine learning measured by Google Trends, has trended sharply...
28
APR
2016

3 Predictions About The Future of SEO

Without fail, every few months there is yet another breathlessly published blog post or article proclaiming that “SEO is Dead!” Typically this dire proclamation regarding the future of SEO is accompanied by some variation of the following: Content is king! Social...
28
JAN
2015

Got a Responsive Website Yet? Here’s Another Reason You Should

The statistics have been showing a consistent trend the last few years, and a larger and larger percentage of web users are now doing their online browsing via a smart phone or a tablet device. Per one recent analysis of mobile usage trends by industry (calculated by measuring...
20
NOV
2014

Where to Begin with an SEO Strategy

On a fairly regular basis, when we come to the end of an initial website analysis with a prospective new client, after reviewing the opportunities for their business in SEO, where they need to modify or enhance their existing website or marketing strategy, and what tools they can...
16
NOV
2014
google news

Optimizing for Google News – Details Matter

To the surprise of just about no one at this point, online entities such as Google and Facebook are becoming increasingly dominant in their ability to reach a massive audience. A 2013 article from Business Insider noted that “while television still holds the title of most...
30
OCT
2014

Penguin 3.0 – A Recovery Story

Pre-Penalty Boom: April of 2010 – April of 2012 (2 Years) Business Type: A signage designer and manufacturer with aspirations of nation-wide search engine visibility and massive organic lead generation.Results: Impressive Per the chart above from SEMRush.com, by January of...
22
OCT
2014

Google AdWords and Malware Warnings

It’s never a good feeling when you first discover a malware intrusion on your website, or a client’s website for that matter. Like walking to your car in the morning and seeing a broken window and the contents of your glove compartment strewn about the front seats,...